We combine technology and expertise to give founders the clarity, confidence and control they need to grow.
The CFO Ltd was born from a simple observation: most SMEs in the UK are flying blind financially. They have accountants who look backwards, but no-one helping them look forwards.
We set out to change that. By combining a live financial operating system with on-demand CFO expertise, we give business owners the same strategic finance function that large companies take for granted — at a fraction of the cost.
Today we serve hundreds of ambitious UK businesses, from pre-revenue startups to £20M+ scale-ups, across every sector from SaaS to professional services.
To democratise strategic financial leadership for every UK business. We believe that world-class financial decision-making should not be the preserve of large corporates with in-house finance teams.
A future where every UK SME has a real-time view of its financial health, predictive insights that surface before problems arise, and expert guidance to turn those insights into decisive action.
Integrity in every number. Innovation in every process. Clarity in every conversation. Partnership in every relationship. These four principles guide every decision we make.
We believe trust is earned through transparency. Every figure, forecast and recommendation we give is honest, defensible and built on clean data.
Finance should not be stuck in spreadsheets. We invest continuously in automation, AI and real-time tooling so our clients stay ahead.
Complexity is the enemy of good decisions. We translate financial noise into plain English, so every founder understands their position.
We do not drop a report and disappear. We work alongside your team, attend board meetings, and treat your success as our own.
The CFO Ltd is established in London with a belief that SMEs deserve the same financial intelligence as large corporates.
The CFO Ltd is established in London with a belief that SMEs deserve the same financial intelligence as large corporates.
We begin building our proprietary financial operating system, integrating live bank feeds, forecasting and reporting in one place.
We begin building our proprietary financial operating system, integrating live bank feeds, forecasting and reporting in one place.
A select group of UK founders test the platform. Their feedback shapes the product into a tool built by founders, for founders.
A select group of UK founders test the platform. Their feedback shapes the product into a tool built by founders, for founders.
The CFO platform goes live to all UK SMEs, combining automated insights with on-demand fractional CFO support.
The CFO platform goes live to all UK SMEs, combining automated insights with on-demand fractional CFO support.
Chief Executive Officer
Former investment banker and serial founder. Built two fintechs before launching The CFO to fix the finance function he never had as a founder.
Chief Financial Officer
Ex-Big Four chartered accountant with 15 years advising FTSE 250 and high-growth SMEs. Leads our fractional CFO practice.
Chief Technology Officer
Engineering leader from two UK unicorns. Architected our real-time financial data platform from the ground up.
Head of Product
Product strategist with a background in UX and behavioural economics. Ensures every feature drives a real business decision.
Book your free strategy session and see what a real-time CFO function looks like for your business.